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Workflow Lanes

Lane Types

Use project lanes to separate concurrent work without mixing deliverables or review state.

Lane Type Typical Use
Campaign lane time-bound launch or promotion
Channel lane recurring work for a specific channel
Product lane product-focused asset development
Localization lane market or language adaptation
Rapid-response lane urgent but bounded creative requests

Standard Lane Stages

  1. intake
  2. scoped
  3. in production
  4. in review
  5. approved
  6. published
  7. archived

Lane Rule

A project lane may run in parallel with others, but its assets should still reference:

  • the source resources used
  • the compliance gates passed
  • the final gallery or inventory destination