Content Guardrails

Purpose

These guardrails screen creative work for prohibited or high-risk patterns before review becomes subjective.

Baseline Guardrails

Avoid content that includes:

• violence or glorification of harm
• political persuasion, campaigning, or partisan framing
• racial or ethnicity-coded tinting, stereotypes, or exclusionary framing
• unsupported claims presented as facts
• imagery or phrasing that creates legal, safety, or reputational risk

Application Rule

These guardrails apply to:

• copywriting
• visual direction
• video concepts
• image selection
• localization and adaptation

Escalation Rule

If a concept appears effective creatively but may violate a guardrail, escalate it for decision instead of publishing on local judgment.