Brand Invariants¶
Purpose¶
These rules define identity elements that should not drift between projects.
Invariants To Maintain¶
- approved company legal name and approved brand forms
- approved logo sources and lockup usage
- approved product naming conventions
- approved trademark, disclaimer, and attribution patterns where required
Starter Invariant Register¶
| Invariant | Requirement | Source Of Truth | Notes |
|---|---|---|---|
| Company legal name | use the approved legal entity name exactly where legal identification is required | TBD | do not improvise abbreviations in legal contexts |
| Brand name | use the approved public-facing brand form consistently | TBD | marketing shorthand must still be defined centrally |
| Logo usage | source logos only from the canonical brand asset library | RES-BRAND-001 | no recreated or extracted logos |
Governance Rule¶
When a name, logo, or legal statement changes, update this page before updating downstream projects or gallery descriptions.